About Fi Moszoro Design & Illustration

Fi Moszoro Design and Illustration was founded in 2023, shortly after I returned to the UK from Canada, where I spent eight years working as a senior footwear designer. While I enjoyed the creative side of fashion, illustration was always my real passion—something I kept coming back to, no matter where life took me. I started the brand to create greeting cards that are honest, funny, and emotionally real. Each design begins as a hand-drawn sketch in Procreate and is inspired by life’s everyday moments—friendships, breakups, birthdays, awkward conversations, and everything in between. My style is character-driven, expressive, and a little offbeat, blending humour and warmth in a way that feels relatable. I handle every part of the process myself, and all cards are printed in the UK on FSC-certified paper with plastic-free packaging. This is a one-woman brand created with care, curiosity, and a lot of time spent sketching on the iPad. My goal is to make art that helps people connect—whether through laughter, comfort, or a simple “this is so us” kind of moment. Thanks for stopping by and supporting independent illustration. — Fi Founder & IllustratorRead their story