About Lublu

We are a diaper bag...we are a baby carrier...all in one! Founder Una Lutin is a mother of three who used her life experience with her young kids to design a product to make day-to-day life more manageable. Her functional diaper bag backpack easily transforms into a lightweight carrier with shoulder straps that detach to convert into a carrier, fitting the entire carrier in one compartment to have it on hand when you need it most. “I gave myself a challenge to figure out the best way to always have the carrier when I need it most without lugging around a baby carrier that is the same size as my diaper bag. After years of trying, failing, never giving up and finally succeeding: Lublu Hugbag came into this world.” The new brand helps parents always be prepared with a 2-in-1 diaper bag backpack and baby carrier. Its patented, space-saving design allows the carrier to be half the size of standard ones when folded. Take out the carrier from your diaper bag, attach it around your torso, and snap in the supporting buckles straight onto your backpack. Voila! Read their story