About SAHI Cosmetics LLC

From the founder: I grew up in the midwest living vicariously through fashion magazines that gave me a glimpse of the glamorous fashion in New York and Paris. But I never understood why the women in those magazines never looked like me. Growing up in an Indian household, I was taught to love my brown skin, but why wasn't brown beautiful enough for Marie Claire? When I started experimenting with makeup, I realized the product offering is just as limiting- women like me have to mix shades to get the right color and some products don't even show on our skin. Unlike the complexion, the skin’s undertone doesn’t shift with fluctuations from pale to tan. Whether pink, yellow, or neutral, it’s as unchanging as the color of your eyes. So why are skin options, from light to dark, all tone-deaf? Enter Sahi Cosmetics- the only brand that addresses undertones first. Created by Indian-American Millennial Scientist, Shelly Sahi, our shades match skin ranging from extremely fair to extremely dark. Added to that, our color cosmetics have good-for-you skincare and anti-aging ingredients! With the perfect Sahi Shade, you can own your undertone instead of covering it up. You may have seen us in two Ipsy subscription box features where 600,000 girls got to play with our Metallic Foil Eyeshadows or FabFitFun with our MYSTIC Primer Serum. We sell on our e-commerce website and on Amazon prime- we even ended up on the homepage last year! We’ve also sold at select Macy’s stores this year!Read their story