About Frieeah

Head designer Olivia Wei founded Frieeah in 2021. She carefully assembled a team of like-minded designers to develop her vision for the brand. Having spent over a decade in the wasteful fast fashion industry, she decided that there had to be a better way. Her vision was to produce high quality apparel using sustainable materials and processes. Frieeah’s core values are producing fashionable collections using manufacturing processes and materials that are not only environmentally responsible, but also extend the life of the garments. We are proud to be a part of the slow fashion movement. Frieeah focuses on limited production runs and only manufactures more based on demand. This limits waste and keeps our products more exclusive. We hope you will join us in our endeavor to shift the paradigm of fast fashion and make this planet a better place for future generations.Read their story