About Good Spirits

We're five people who love to get together socially and have fun in Austin, Texas, and Brooklyn, New York. Our get-togethers often include alcohol: Wine at dinner, shots at the bar, and beers in the backyard. For us and many others, alcohol is the catalyst and fuel for feeling social, and it's a lot of fun—most of the time. We've all sent those embarrassingly regrettable "I still love you" texts late at night or lost an entire weekend to boozy brunches. Beyond the hangovers, we've also watched some of the people closest to us grapple with life-altering addiction. We've lost people we love. After our CEO and founder lost a close friend in an alcohol-related accident in the fall of 2020, he set out to create a beverage that could serve as an alcohol alternative in social settings. As a former bar manager of upscale establishments and general cocktail enthusiast, he started making these beverages in small batches for himself and his friends. He quickly found that people loved his concoctions and had also been searching for something just like them for those times when they were "Not Drinking." It wasn't long before everyone started asking to buy them, and he realized he was on to something. So, he brought the five of us together to enter the world of modern, adaptogenic, non-alcoholic beverages. After more than a year of research and development, we created Good Spirits: Three delicious, mood-elevating alternatives to alcohol.Read their story