About Newland

Newland is a unique brand in the technical and sports clothing landscape and since its inception, it has constantly renewed the concept of sportswear, reinterpreting it in an innovative, trendy, and emotional way. The philosophy that guides Newland is the constant pursuit of surpassing its own limits, for the realization of well-being, for the achievement of performance, to develop new content, supported by unique and unmistakable traits. A contemporary, sporty, and refined style at the same time, where understated luxury is expressed through the choice of exclusive, highly performing fabrics, sophisticated design, and tailored construction. The collections, made exclusively in Italy, represent the perfect combination of craftsmanship and innovation, ethics and product, in a harmonious balance. The brand's primary goal has always been the quality of its creations, and local production was the logical choice to achieve direct management and close control of the final product: impeccable level and ethically correct behavior. Comfort and well-being are key elements of Newland's philosophy, and it is from the choice of technical fabrics, directly produced, and the experience of tailored manufacturing that its luxury sports style comes to life, dedicated to a demanding and passionate clientele, devoted to extreme sports or lovers of daily well-being.Read their story