About Basics By B

Basics By B is an Australian-owned beauty brand redefining everyday essentials. Founded by celebrity makeup artist Bonnie G, our products are designed to deliver professional results with simplicity, innovation, and style. Loved by a loyal community worldwide, our hero formulas are vegan, cruelty-free, and easy to use, making them a favorite for retailers who want high-quality beauty that resonates with modern consumers. Available now in the USA, UK, Canada, New Zealand, and Australia, Basics By B offers retailers consistent sell-through, eye-catching packaging, and products that truly perform. We ship directly from Sydney Australia and Michigan USA.Read their story