About SF Nutrition

Hi, I’m James Stark and I have worked in the fitness industry for over a decade as a personal trainer and fitness coach, as well as running my own chain of gyms. Like all fitness pros I was continually asked by my clients which protein products and supplements I could recommend to them, and I was really frustrated that there were so few that I could endorse or even use myself, despite there being so many products on the market to choose from. My feeling was that many of the products had been developed without a real understanding of what is really required from a protein or supplement. A good product should not only help people maximise their personal performance, fitness and wellness potential, but also be great-tasting and easy to mix with other ingredients and include in recipes for everyday, practical consumption. In addition, you need a range that caters for different lifestyles such as Vegan and Vegetarian and is totally focused in terms of its quality and approach to the environment. Eventually, I realised the only way I would be happy to recommend products was if I created my own, from the ground up, using my own perspective and insight as a fitness professional and daily user of protein and supplements, together with that of my team of elite fitness professionals, and, of course, my clients. It’s taken a lot of work over the past few years, but by creating my own SF Nutrition product range I have been able to be totally uncompromising in my approach.Read their story