About Noughty Haircare

Founded by Natural Beauty experts Rachel and Lorna, Noughty are big advocates of self-confidence, acceptance, development, love and, of course, a little bit of naughtiness. The Noughty range of 97% natural, award winning products, always consider sustainability and are packed with all the good stuff. All Noughty products are free from parabens, silicones, petrochemicals and sulphates, at an affordable price. Despite being natural, we never sacrifice performance, authenticity, experience or innovation. Our range of award winning products are sourced and formulated by a team of dedicated experts, with over 80 combined years of product development experience. This inspiring and innovative team includes beauty botanist Jennifer Hirsch who specializes in the chemistry of plants and their sustainability. We passionately believe in the importance of being unique and since all hair types are unique, we offer solutions for any type of hair by building personalized, benefit-led regimes, including the To the Rescue collection for dry, damaged hair and the Wave Hello system for those with wavy locks. All Noughty 97% natural products are vegan-friendly and cruelty-free. It is Noughty’s mission to provide transparent, honest information in a language you can understand. With all the information in the beauty ether, we would love to be the brand you can trust for the truth behind ingredients and to burst all those hair myths.Read their story