About Goodness Inc

Meet Goodness...We've learned over the years that there IS a whole lot of good in the world, sometimes we just need to know where to look. And we've ALSO learned, that sometimes, it's the absence of something that provides clarity and direction - and that just when you think it's over, something new (and even better) begins. We started our journey in 2002 with our first retail store in De Pere, WI. Our focus on trendy, affordable clothing & accessories, accompanied by a thoughtful selection of awesome gifts has made our boutique a staple in NE Wisconsin for over 20 years. Our retail mission hasn’t changed much...but as our family business grew and our first line of inspirational "must-haves" (Seeing Stars) launched in 2008, we learned that the road to success can be a little too much sometimes. We got to a point in our professional and personal lives that we knew we had to hit "pause" on something. We shifted our focus in 2018 to our families and retail stores but knew it was only temporary as our love for designing inspirational products was our true passion. In 2020, when our retail stores were shut down for months, survival mode forced us to get creative. We introduced a line of comfy, trendy, and inspiring graphics during the shutdown that literally kept our stores in business...and we called it GOODNESS, because even in the toughest of times, something GOOD was present! It's been a wild ride, full of ups and down...and if you loved Seeing Stars, we've missed you!Read their story