About Be Cool

Since 1997, Be Cool has been at the forefront of young contemporary fashion. Founded in the vibrant landscapes of Southern California, our journey began with a vision to fuse youthful energy with contemporary elegance. With over two decades of experience, we continue to innovate and inspire, celebrating the essence of modern femininity within that intersection of chic and casual. At Be Cool, we're passionate about crafting chic and versatile pieces that resonate with the dynamic spirit of today's woman. From trendsetting essentials to statement-making designs, our collections are meticulously curated to reflect the latest styles while maintaining an emphasis on quality and comfort. We understand the importance of accessibility in fashion, which is why we're committed to offering high-quality wholesale options that empower retailers to cater to the diverse tastes of their clientele. Our basics are a staple in everyone's closet, the perfect accompaniment to your most important moments in life. Join us in redefining contemporary style. Discover the essence of Be Cool today. Simple. Comfortable. Refined.Read their story