About The Beach People

It all began with a simple idea between two sisters, who dreamt of creating a Round Towel. The original Roundie, as it is now known, sold out in its first season and has since become a quintessential beach accessory around the world. With a passion for versatile and sustainable seaside accessories, the label quickly evolved into Australia's iconic beach brand. We design effortless, luxurious and long-lasting essentials for the beach and home. Undeniably recognisable with a distinct aesthetic and timeless appeal, inspired by nostalgia for treasured memories under the sun and adventures gone by. Thoughtfully designed in our studio located in the Northern Rivers of Australia, our pieces will stand the test of time and be loved by the whole family for years to come. Read their story