About GOOD GOOD

Our mission is to sweeten up your life - without any added sugar! Good Good is a fast-growing brand of keto-friendly jams, snack bars, chocolate spreads, syrup, mixes, and natural sweeteners. Founded in Reykjavík, Iceland in 2015, we aspire to create a healthier and happier world where you can enjoy the sweet things in life without worrying about the health risks of added sugar. With our expanding line of products sweetened only with stevia, erythritol, and/or other natural sweeteners, Good Good delivers on taste and health while prioritizing customer success, sustainable business practices, and continuous innovation. Good Good products can be found globally in over 36 countries across 7,000+ retail locations, Amazon and other online retailers, and our own e-commerce site. Good Good – tastes good, and good for you. ☑ No Added Sugar ☑ No Artificial Sweeteners ☑ Keto and Diabetes-Friendly ☑ Low Carb ☑ Non-GMORead their story