About My Brest Friend

Before My Brest Friend, when a mom wanted to breastfeed, she usually looked around for something nearby to help prop up baby into position. Her only options included: • Bed pillows • Rolled-up towels • A sofa cushion • A toddler u-shaped pillow Unfortunately, none of these household items could stay in place for very long, would cause Mom to shift and end the session early, or force Mom to stay frozen in place – resulting in muscle fatigue, back pain, discomfort, and soreness. Andrew Zenoff, the inventor of My Brest Friend, observed many of his friends struggling with this very issue. With a business degree, curiosity, and the desire to help, Andrew set out to do what no one had done before: create a nursing pillow with the sole purpose to meet the needs of breastfeeding moms and babies. He began with a list of common complaints from a group of breastfeeding moms, to help isolate the most important issues to address. This included lower back pain, improper support, poor latch-on, or difficulty keeping baby snug and secure. After a lengthy cycle of design and testing, he developed over 50 prototypes in a single year. Andrew built a team around him dedicated to poking, prodding, and adjusting the design until they created a pillow that all of the breastfeeding moms in their test group agreed was just right. Then, and only then, did they introduce My Brest Friend to the world. Today, My Brest Friend’s patented design is considered the #1 choice by lactation consultants.Read their story