About The Gentle Pit

The Gentle Pit is a mission-based fashion and lifestyle brand based in Los Angeles. We have an upscale offering of in-house products that we design and produce, all geared towards rescue dog owners and lovers. Founded by Casey Williams, TGP has two goals: To give as much as they can from their profits to animal rescue efforts & to re-brand Pitbull type dogs through beautiful design and imagery. 40% of dogs euthanized in U.S. shelters every year are Pitbull type dogs. You can't solve one problem without solving the other and this begins with beautiful branding, imagery and education. Read their story