About Graf Lantz

It started with two people, a roll of Merino wool felt and a basic idea that people prefer quality in anything around them like we do. We wanted to feel good about what we do…and we just figured people actually want to feel good about what they buy. Founded by Holger Graf and Daniel Lantz in 2008 and inspired by Holger’s German heritage and Daniel’s love for the Japanese ideas of less, but chosen, we work with some of the world's earliest, most durable and sustainable materials, wool felt, leather, hemp, canvas and glass. Using the finest Merino wool, Graf Lantz brought fun and style to the once overlooked miracle fabric to bring joy to all of our products.Read their story