About Swag

Swag began in 2010 as a humble printing company specializing in social stationery, promotional products, and custom T-shirts. What started as a small operation has blossomed into a dynamic retail store located in the heart of Tuscaloosa, Alabama. Over the years, Swag has become a local favorite for its unique, creative approach to custom design and quality products. What sets Swag apart is the artistry behind every item. All of our designs are hand-drawn by our talented in-house artists, ensuring each product reflects a unique blend of creativity and craftsmanship. From vibrant custom T-shirts to eye-catching promotional goods, Swag’s offerings are a testament to our commitment to originality and quality. As a Greek and collegiate-licensed brand, we proudly cater to the vibrant student and alumni communities in Tuscaloosa. Whether it’s celebrating game day or commemorating cherished moments, Swag provides products that resonate with school spirit and personal style. From our printing roots to our thriving retail presence, Swag has always been about connecting with our community through meaningful, high-quality designs. We’re excited to continue growing, innovating, and helping our customers bring their visions to life, one hand-drawn creation at a time. Bring a piece of Swag's creative joy into your retail store today!Read their story