About TROY London

TROY London is the 'It' brand for the style aware seeking beautiful but practical outerwear with a distinctly British stamp. TROY designs are 100% British made and centre on lightweight jackets, waterproof raincoats and warmer quilted puffers, and are complemented by shirting, knits and luxurious suedes. The newly launched menswear collection is an extension of everything TROY does best, with cotton drill jackets, wax raincoats and suede gilets all tailored to perfection and a far cry from traditional boxy shapes so often found in outerwear. Loved by style icons such as Martha Ward, Jacquetta Wheeler, Louise Roe, Francesca Cumani and HRH The Duchess of Cambridge, TROY pieces are photographed all over the world - on safari, on horse-back, at the coast and in town. Founders and sisters Rosie van Cutsem and Lucia Ruck Keene have their studio and headquarters in Norfolk. An antidote to fast fashion, TROY thoughtfully launches a handful of new styles each season, making small batches to limit wastage and ensuring that every piece is made to last and enjoyed year after year.Read their story