About The Roster

At The Roster, we believe in the power of storytelling and the beauty of personal experiences. This brand began with a simple idea: create fragrances that are rooted in telling real stories of real women in real dating experiences. We strive to not just be another perfume brand, but a conversation starter. We aim to empower women to own their dating stories, to find humor and strength in their experiences, and to celebrate their individuality. The founder, Emma Gonsalves had the idea for this brand after countless chats with friends and binge-watching videos of women sharing their dating adventures—whether they were celebrating finding 'the one' or laughing off yet another failed Hinge date. She noticed a common thread in these stories: the search for a signature person who complements you perfectly, much like finding a signature scent that truly represents you. This sparked an idea—to create a collection of perfumes that embody the essence of these relatable dating experiences. Our scents are built on personal experiences and genuine connections. Our community-driven approach, including involving followers in product development and sharing real-life dating stories, creates a strong bond with our customers. This level of engagement fosters loyalty and makes our brand feel like a supportive friend rather than just a product line.Read their story