I love everything about nature because I am a native of the Big Island, Hawaii. It was this simple phrase that I would continually find myself saying that sparked the then crazy idea- I should start a swim/lifestyle business. From my humble beginnings- Thrifting bikini's since middle/high school and recycling them between friends for our everyday beach days- I've always been on the hunt for a cute, affordable bikini. The concept was something I felt needed perfecting before I started… I wanted to create pieces that made you feel comfortable, a sense of freedom, and a feeling of inspiration. Much like how I feel when basking under the warm sun or when Hilo rains. I wanted to make sure this essence was present through every aspect of Kruise Lifestyle. Back at home, we locals always want to go ‘Cruz which means hang out, chill, to go out and do something fun. Rain or shine. Today, I have my very own online store. Stocked with relaxed apparel, eco-friendly swim, and sustainable lifestyle goodies. And I love it! Our aim is to bridge the gap between sourcing sustainable products to help protect the land & sea from harmful materials, and through Kruise Lifestyle we are constantly thriving to sell every product eco-friendly. - Jessika Asai, Creator & Founder.
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I love everything about nature because I am a native of the Big Island, Hawaii. It was this simple phrase that I would continually find myself saying that sparked the then crazy idea- I should start a swim/lifestyle business. From my humble beginnings- Thrifting bikini's since middle/high school and recycling them between friends for our everyday beach days- I've always been on the hunt for a cute, affordable bikini. The concept was something I felt needed perfecting before I started… I wanted to create pieces that made you feel comfortable, a sense of freedom, and a feeling of inspiration. Much like how I feel when basking under the warm sun or when Hilo rains. I wanted to make sure this essence was present through every aspect of Kruise Lifestyle. Back at home, we locals always want to go ‘Cruz which means hang out, chill, to go out and do something fun. Rain or shine. Today, I have my very own online store. Stocked with relaxed apparel, eco-friendly swim, and sustainable lifestyle goodies. And I love it! Our aim is to bridge the gap between sourcing sustainable products to help protect the land & sea from harmful materials, and through Kruise Lifestyle we are constantly thriving to sell every product eco-friendly. - Jessika Asai, Creator & Founder.