About For the Cubs

For the Cubs nurtures belonging at home, offering safe, functional, and beautifully designed collections that are curated to comfort. With quality essentials for kids, For the Cubs provides durable products centered on eating, sleeping, and soothing. Every order helps kids in foster care through For the Cubs' nonprofit partner One Simple Wish, embodying their mission to celebrate the beauty of belonging for all children. Join For the Cubs and their hero product, Percy the weighted plush bear to help families nurture their little ones and give back. Amy Vale is the founder of For the Cubs. Motivated by her experience as a foster parent, Amy transitioned from a successful marketing career with brands like Spotify and charity:water to entrepreneurship, to launch For the Cubs. After undergoing foster care training, For the Cubs' hero product, Percy – a weighted plush bear named after her late grandfather – embodies Amy's mission to provide comfort and belonging to every child.Read their story