About Pure Balanxed

FEEL GOOD BASICS FOR EVERYDAY Thoughtfully designed and sustainably made – with pure love – in Canada! We believe you have the right to live with pure confidence. And that you deserve to feel strong, supported, and free to be yourself. We create beautiful everyday basics that create a foundation for effortless style. Each piece features a signature affirmation tag to support, love, and guide you on this wild journey called life. HOW IT ALL BEGAN Pure Balanxed is proof that sunshine can follow even the darkest of storms. In 2018, my health was declining rapidly and I was admitted into treatment for my eating disorder and multiple other mental illnesses. I needed clothing that was comforting, soft, and easy to wear. I couldn’t find what I needed, so I started making it. Now, my mission is to create beautiful basics for everyday life. Each piece is designed to be something you can throw on and feel great in. You’ll notice our affirmation tags – a small but meaningful detail that has become our signature. They were created to carry a message of strength for those moments you may need a reminder. Building the Pure Balanxed community is truly one of the greatest joys in my life. From the bottom of my heart, thank you for being here. Pure love, xo, AllieRead their story