About LOLA DENIM

Lola Denim: A Love Letter to Denim—and the Planet A great pair of jeans blends fashion and function—and captures a chapter of our lives in a way few pieces of clothing can. But finding that pair? The one with the perfect fit, wash, and feel? That’s a journey. And when you finally discover your Goldilocks jeans, there’s no turning back. They become part of your story. I’m David, founder of Lola Denim—a brand rooted in the belief that denim should do more than just fit. It should tell a story. Like poetry stitched into fabric, the right pair of jeans can carry confidence, comfort, and memories through every chapter of life. My own denim story started humbly, above my father’s retail store, driven by one obsession: making jeans that actually fit. In 2006, I launched Lola with a duffle bag of samples and a big dream. Back then, I didn’t fully understand how damaging denim production could be. I was focused on building a brand. But denim is a dirty business—and by 2020, I knew we had to change. So we did. We overhauled our supply chain from the ground up. Today, Lola Denim operates on circular economy principles. We use responsibly sourced fabrics, ozone washing, and laser finishing—cutting water use by over 80%. Every stitch, every silhouette, every wash reflects our commitment to a cleaner, more conscious future. At Lola, we’re not just making jeans. We’re setting a new standard—where style, sustainability, and substance go hand in hand. Step into Lola’s world.Read their story