About Bodily

Our founder was completely unprepared for how intense the recovery from birth would be when her first child was born in 2017. Feeling shaken by the bodily transformations, blindsided by the experience, astounded at the lack of credible information available to explain what was happening and shocked by the substandard products available to get through all of it—she decided to pivot from her career as a CFO and investor, and dive into women’s health. In creating Bodily, she aimed to offer judgment-free, inclusive, evidence-led resources and design-forward products to a market that is often ignored completely. “Like so many areas of women’s health, we don’t talk about female physiology. It’s culturally taboo," she says. “How can we expect society to give us time to recover if nobody knows what’s happening? We deserve better." We are proud to partner with retailers and help provide important components of the pregnancy and postpartum journey to as many people as possible. Bodily enforces a strict Minimum Advertised Price (MAP) policy. Retailers may not advertise or sell Bodily products below the MSRP listed on www.itsbodily.com. Resale of Bodily products on third-party websites including but not limited to Amazon, Walmart, eBay, Etsy, or any online marketplace not owned and operated by the retailer is strictly prohibited.