About Paper Tacos®

Catch us on ABC’s Shark Tank — Friday, April 4 at 8/7c! Proud to share our culture with the world! Paper Tacos is a culturally bold greeting card line celebrating Mexican-American heritage with heart and humor. Founded by designer and illustrator Jesús Ruvalcaba, Paper Tacos creates vibrant, bilingual cards that reflect the flavor and traditions of Latino culture—one taco-folded card at a time. Jesús grew up in a small farm-working community in Castroville, CA, and turned his creative talents and cultural roots into a thriving business. After years in the design world, he left his job in 2023 to focus on Paper Tacos full-time—and now, the journey continues... Catch us on ABC’s “Shark Tank” on Friday, April 4, 2025 at 8pm ET/PT. We’re honored to share our mission of representation and joy with a national audience! Read their story