About Jewelry Fiesta

Make a hustle is what we both partners are about, one loves to wear exceptional pieces of jewelry and one loves to create. A passion for jewelry and desire for the unorthodox is what brought sisters in law Priya and Sam Golchha together to launch Sam&Ava in 2018. Guided by a sophisticated yet dramatic sensibility, the duo combine unique elements with inventive design to create their collections. Sam and Priya developed a love for jewelry at a young age growing up in India and designing jewelry for their families. After working as head designer at a renowned textile company, Sam went on to create her own textile brand Cloud9 Design In NYC. Priya works with a luxurious fine jewelry manufacturing company in New York City. Quality & Luxury are the core attributes of our brand Sam & Ava - from the finishing of the hand-crafted pieces, to the packaging that a customer receives, to the best customer experience!Read their story