About Before

Elevate your oral care routine with Before, an award-winning toothpaste brand renowned for its commitment to sustainability and dentist-approved clean ingredients. We inspire people to be the most optimal and balanced versions of themselves; mind, body and soul. Healthy living starts with oral care and a consistent investment in your wellbeing. Before believes in individuals cultivating a fulfilling lifestyle that is aspirational, active, intentional, caring and brave.Read their story