About ROOI

PREY. Jewels. Beauty. Joy. Jewelry, for every day or just that moment. At ROOI, you'll find affordable jewelry to make your customers shine. Beauty. Twice a year, I create a collection of handmade and carefully selected jewelry. I choose the most beautiful materials with attention to quality and sustainability. After an intense design phase, the jewelry is assembled in my studio in Leuven or in the Leuven Central Prison. Joy. At ROOI, you will find jewelry that makes you and your customers happy. The Rooi'kes can't be placed in one style. They are feminine yet cool, minimalistic or boho, colorful or basic. Beautiful, stylish and playful. And a bit eclectic, like me ;-). ROOI also makes me happy. Almost seven years ago, my health forced me to quit my job. This difficult period also had a positive side: I started making jewelry myself. ROOI was founded five years ago. My own way of being active anyway. At my own pace. You can imagine how happy I am with this. Want to sell ROOI in your shop? You are welcome! Do you have any questions? Don't hold back and contact me at hallo@rooi.be. Kind regards, Sabine, aka ROOI Read their story