About Universal Standard

Universal Standard - the world’s most size inclusive fashion brand – has revolutionized the shopping experience, as the first and only brand to offer every style in every size from 00-40. The brand was founded in 2015 by friends Polina Veksler and Alexandra Waldman, who set out to democratize the fashion industry through promoting size equality that allows a size 2 and a size 32 to shop in the same way – using style as the only filter. Since its inception, Universal Standard leads by example to show what the future of fashion should look like - consulting and partnering with iconic global brands about how to be more inclusive, introducing Fit Liberty, an exchange program that allows a customer to replace pieces when their size changes, developing a size chart that reflects the reality of American consumers’ sizing, launching See It In Your Size, a first-of-its-kind website functionality that allows customers to view core products on models of every size 00-40, collaborating with forward-thinking nonprofits to raise awareness and funds for mission-driven causes, and most simply but importantly, offering a line of high quality, elevated essentials for all people, regardless of size.Read their story