About GLOBAL MATCH

Crowd-K, a dynamic team in the food export industry, is passionately dedicated to the globalization of Korean cuisine. Funded by Lotte Wellfood, one of Korea’s largest and most renowned food manufacturers, Crowd-K leverages strong backing and resources to fulfill its ambitious mission: to introduce and promote Korean food that is difficult to find or try overseas, making these unique flavors accessible to people around the globe. At the helm of Crowd-K is CEO Sia Shin, a seasoned professional in the export business with a specialization in the food industry. From an early age, Sia has built a robust career, developing a keen understanding of international markets and a deep appreciation for Korean culinary traditions. Her leadership and expertise drive Crowd-K’s initiatives, ensuring that the team navigates the complexities of global trade with precision and success. The core values of Crowd-K revolve around the globalization of Korean food and the goal of making it easily enjoyable for everyone. The team is dedicated to bringing authentic and diverse Korean dishes to the international market, enriching global food culture with the rich and vibrant tastes of Korea.Read their story