About Toyi

Toyi is a limitless creative play kit without instructions that enables children to transform everything around them into unique toys. Toyi is a social enterprise based in Istanbul. Founded by Elif Atmaca and Ögeday Uçurum in 2017, it partnered with ATÖLYE, an Istanbul based transdisciplinary innovation platform, in 2018. Elif Atmaca, the designer of Toyi, aims to trigger children’s imaginative powers and states this necessity as follows: “Especially in regions with many disadvantaged children, it is hard to send them the desired toys; so we thought we should make something that allows these children to transform the materials around them into toys.” Toyi, which has come to life following this idea, has been developed by realizing that all children who can’t use their creativity in full due to urban lifestyle, pressure for academic success, parental instructions, and restrictions of the toy industry, can benefit from this approach and product. Toyi aims to be the toy of every kid, regardless of their sex, language, geographical location and socio-economic status. Website: https://www.toyi.io/ Instagram: https://www.instagram.com/playtoyi Facebook: https://www.facebook.com/playtoyi/ Twitter: https://twitter.com/playtoyi Linkedin: https://www.linkedin.com/company/playtoyi/ Youtube: https://www.youtube.com/channel/UC7Wca6b2dXGl1M0LO5WNXWw