About Buoy

Buoy is a design-driven brand transforming coastal plastic into functional objects for everyday life. We are building a circular design system, creating products at the intersection of design, sustainability, and everyday function. Every Buoy product is made from 100% ocean-bound recycled plastic, collected before it reaches the ocean and manufactured in the United States. Our approach is simple: take the most widely used material on the planet and turn it into something people value, reuse, and display. No greenwashing. No unnecessary complexity. Just well-designed objects that stay in circulation. The Buoy bottle is our flagship product. Its distinctive three-part design allows for easy cleaning, long-term use, and everyday practicality. Lightweight, durable, and available in a bold color system, it works as both a utility product and a design object. Beyond hydration, Buoy is expanding into a modular ecosystem of containers and everyday essentials, all built on the same circular design principles. Each product integrates seamlessly into real-life environments, from homes and workplaces to museums, aquariums, and corporate settings. For retailers and partners, Buoy delivers strong sell-through driven by design and utility, a clear and credible sustainability story, high repeat purchase potential through color and modularity, and flexible positioning across lifestyle, design, and institutional retail. Designed to stay in your customers’ lives, not in a landfill.Read their story