About TOURIST™

We're TOURIST™. 𝒅𝒆𝒑𝒂𝒓𝒕𝒎𝒆𝒏𝒕 𝒐𝒇 𝒍𝒆𝒊𝒔𝒖𝒓𝒆. We’ve replaced the average souvenir tee with a wardrobe staple, combining considered garment design with the emotional value of travel. TOURIST™ is the nation's first premium souvenir apparel brand where refined versatile essentials meet the places worth the drive. The TOURIST™ tee is your customers' new favorite shirt they could’ve dug up in their grandpa’s closet. With an intentional unisex heritage fit, it's relaxed through the body, hits just at the hip, and crafted from 100% heavyweight snow-washed cotton that wears in over time. Each tee is set in TOURIST™ Sans: our exclusive font, designed by our founder, & finished with our signature TOURIST™ neck tag. Specific location designs are only available through selected retailers in each destination. It makes every location curated, collectible, and exclusive to their trip. TOURIST™ was founded by Abby Leighton: designer and author of the award-winning book, ‘National Parks Maps’, and former national parks souvenir designer. She built the brand because the places people love deserve souvenirs that are loved. Orders typically arrive within 1-2 weeks. Large and/or rural area orders (25+ units) ship via standard delivery and may take 2-3 weeks. Custom HEX color printing available for select partners. 𝒕𝒉𝒂𝒏𝒌 𝒚𝒐𝒖 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒗𝒊𝒔𝒊𝒕, 𝒄𝒐𝒎𝒆 𝒂𝒈𝒂𝒊𝒏 𝒔𝒐𝒐𝒏!Read their story