Della Rice wholesale

About Della Rice

Della Rice has been a trusted name in specialty rice since Lehman Fowler founded the brand in Brinkley, Arkansas in 1986. After changing hands in 1994, when the Ajmera Family expanded distribution nationally and introduced the Yoga Organic line, Della is now owned and operated by Stephen and Micah Hilsdon, two Brinkley natives who've spent their entire careers in the rice industry. When the opportunity to purchase Specialty Rice arose in 2020, their motivation was clear: keep the business rooted in the community that built it. That same sense of accountability extends to every product that leaves their facility. This is a team that knows their growers by name, pays them fairly, and takes quality personally. For independent retailers, that matters. Della isn't a brand managed from a distant corporate office. It's run by people with real skin in the game, real relationships with the farmers who grow the rice, and a genuine stake in getting it right. Looking ahead, Specialty Rice Inc. is actively investing in regenerative farming practices to improve soil health, conserve water, and reduce environmental impact. It's a long-term commitment to the land, the farmers, and the customers who expect more from the brands they carry. If you're looking for a rice brand with a real story, consistent quality, and values that hold up, Della is a straightforward choice.Read their story