About Lady K swimwear

Growing up in the Mediterranean city of Alexandria, Lady K's founder and designer, Sarah Sourour, formed an eternal attachment to the white sandy beaches and crystal clear waters of the sea. Wearing the Hijab from a young age presented Sarah with the challenge of finding a swimsuit that provided the appropriate coverage and made her feel beautiful. Throughout her teenage years, Sarah designed and put together her swimwear as there was (and still is) a lack of exciting colours and designs offered in the modest swimwear market. Sarah has since graduated with a degree in Fashion Atelier from the University for the Creative Arts in England. While studying at the renowned Istituto Di Moda Burgo in Milan, Italy, she decided to combine her dressmaking and pattern cutting skills with her teenage experience of making her swimwear. And so the Lady K brand was born, bringing premium quality, modesty and fashionability to the international swimwear market.Read their story