About The QT (UK)

Spreading cuteness and kindness through joyful, organic, and circular kids’ clothing - kind to every kind. 🐾❤️🌎 Welcome to The QT, where cuteness meets consciousness. We make stereotype-free, sustainably cute kidswear for ages 2–10, using the softest GOTS-certified organic cotton and no hidden plastics. Our designs are joyful, unisex, and completely free from the tired idea that “cute” is just for babies or girls. From whimsical hedgies to skating birdies, every piece is made to delight - while treading lightly on the planet. Founded by a parent tired of gendered, unsustainable kidswear, The QT exists to offer: 🌱 Organic, plastic-free clothes (right down to threads and tags) ♻️ Circular design principles - made to last, share, and return to the earth 🐻 Playful, stereotype-free prints that kids and grown-ups love 💚 Kindness in every step - ethical production, joyful vibes, and no greenwashing If you value quality over quantity, style over fast fashion, and clothes that wash without polluting — you’re in the right place. Let’s spread cuteness and goodness far and wide.Read their story