About OTOTO

OTOTO means any minute now. An innovative idea can pop into your head at any given moment. When they do, we are delighted and want to share! We never know when they will appear, but find them in everyday moments and tasks .... even in our dreams. We want to share our inspirations through products with anyone who appreciates creative design as much as we do. The next great idea is always right around the corner, waiting to arrive. OTOTO products are functional household items with a witty and unexpected twist. Humor is an important part of our design process. We try to infuse whimsy and playfulness into every product, alongside functionality. OTOTO products can be found in museums, art galleries and design expos, as well as in-home design and gift shops around the world. We met in 1999 at the Ascola School of Art and Design in Tel Aviv. It was the beginning of a beautiful friendship. In 2004, we embarked on a mission to open a design studio, and named it OTOTO. Ori Saidi and Daniel Gassner Read their story