About Pura Vida

PURA VIDA is a sport-luxe swimwear, accessory and home decor brand founded by French-Mexican fashion designer Mariel Bouffier. Established in early 2016, PURA VIDA is inspired by and created for the modern woman. Our designs pair clean, contemporary silhouettes with luxe fabrics and a sensual fit. We strive creating from macrame tapestry prints, to artisanal Mexican tapestry bags. Get your designs for your nursery, as a gift, and to decorate any room. PURA VIDA is inspired by the spontaneity of the modern woman - with a natural sense of style and an incurable case of wanderlust, she can be found sipping cocktails by the pool, hiking along the beach barefoot, or dancing the night away with friends. She is comfortable in her own skin, and always chooses adventure over acquiring the latest trend. With her in mind, our swimsuits are chic, easy-to-wear, and suitable for many occasions. Our fabrics have a generous stretch that conforms to and accentuates natural curves, making our pieces both elegant yet sensual, luxurious yet functional. Read their story