About Pure Earth

Pure Earth was born out of the desire to produce sophisticated products that embrace nature’s innovative technology and honours our Earth. Our hair, body & home products contain carefully selected botanical extracts and essential oils, chosen for their nourishing, hydrating, and elevating qualities. We are a family-owned Australian company nestled in the green hills of the Byron Hinterland on Bundjalung land. Our vision is to contribute to a better world and grow a company that gives back. We want people to choose a desirable future as well as a quality product. That’s why, in all aspects of Pure Earth, we strive for natural, innovative, and sustainable excellence. We offer all our formulas in eco-friendly packaging with aluminium bottles. Aluminium can be recycled infinite times as it never loses its integrity or purity. There is no need for additional material throughout the recycling process of aluminium that’s why it’s a perfect resource for packaging. When you purchase Pure Earth products you can rest easy knowing that you are choosing quality natural ingredients and living more sustainably. Read their story