About Astonix

Astonix is a recent start-up clothing line of upscale clothing targeted at men, women, and children. Astonix not only develops the clothing line, but supports it with advertising and promotional campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. It intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The key message associated with the Astonix line is classy, upscale, versatile, urban and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. It will earn money by producing its brand of clothing into the community allowing it to receive positive exposure that will set it off to a successful start and kick start its revenue. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc. Read their story