About Laceeze

Born from a Sunday afternoon grassroots match in October 2016, Laceeze came to life when our co-founders – two football-mums frustrated by kids stopping play to retie boots – decided to create a smarter, cooler solution. Launching in the UK in May 2017, our patented silicone bands anchor the laces and knot in place so kids can focus on the game, not their boots. Still very much a family-behind-the-brand business, founder Emma Burke works side-by-side with her two sons (and football-mad husband) to keep the product grounded in real youth-sport experience and connect authentically with parents and young athletes alike. Why Retailers LovRead their story