About EJOVE

History of the Ejove brand Ejove as a brand was made of begging. We had a main brand which was the main basis of our laboratories, JOIE, whose meaning in French is joy. We had chosen JOIE because our main challenge was and still is to scientifically develop hypoallergenic products suitable for all skin types. As the institution that studies and awards the trademarks that are registered, they did not allow us to register JOIE or JOVE, as we continue to work on not making many changes to the original idea, we introduced a vowel and a consonant, until we got EJOVE. As in the Catalan language young is exactly pronounced jove without the e. Well, we decided to create the best slogan in the world and the one that most identifies us. “Be Natural, Be Young” and in English: Be Young, Be Natural”. Read their story