About Organic Traditions

Over 30 years ago, our founder Jerry Zeifman struggled with digestive issues until he discovered the power of enzymes. That simple change transformed his health and set him on a lifelong mission: to share nature’s most powerful foods as strategies for wellness, prevention, and vitality. Rooted in tradition, crafted for today. From Ayurvedic herbs and Japanese tea rituals to Peruvian cacao ceremonies and Traditional Chinese Medicine, Organic Traditions brings ancient wisdom into modern life, making superfoods simple, accessible, and transformative. A family-led legacy. What began as Jerry’s passion is now carried forward by his daughter Ally, who joined in 2017 to write the next chapter. Since then, we’ve developed 20+ unique blends and expanded Organic Traditions internationally, while staying true to our mission of purity, innovation, and empowerment. The next chapter of wellness. For over 25 years, we’ve been Canada’s superfood pioneer. Today, we continue to grow globally, staying true to the same belief that started it all: real food can give you superpowers, every single day. Our mission: We make superfoods super simple. So you can live, feel, and be your best every day.Read their story