About Sunde

Sunde was created from a feeling. That quiet confidence when you slip into something that feels just right. Not loud, not overdone — just beautifully made pieces that move with you, support you, and make you feel like yourself again. After over a decade working across fashion design and development — from global brands to factories in China — I saw the gaps. The lack of care. The churn. The product without purpose. And I knew I wanted to build something different. Sunde isn’t just about elevated essentials. It’s about designing a lifestyle women actually want to live in. Unbelievably soft loungewear, underwear and leisurewear — crafted with intention, worn with ease, and made to last. It’s a community-first brand, where every piece starts with real women in mind. We design slowly, produce responsibly, and we care deeply about the fit, the feel, and the full experience — from unboxing to daily wear. Specialising in premium women’s underwear and loungewear, SUNDÉ is all about indulgence, refinement, and embracing the beauty of slow living. Inspired by the pursuit of wellness and self-care, I’ve curated a collection that effortlessly balances timeless elegance with modern design. With SUNDÉ, it’s more than just what you wear—it’s about how you feel. Our underwear is crafted to celebrate your curves with unparalleled comfort and style, while our loungewear is designed to elevate even the simplest moments, bringing a sense of ease and luxury into your everyday routine.Read their story