About GOOD&CO

At GOOD&CO we aim to intelligently amalgamate fashion and art. Each piece turns its wearer into a walking artwork – though only those in the know will be aware of the detail. Feminine and functional but never fussy, the GOOD&CO aesthetic appeals to those who like their luxury to come with a playful twist. Each item functions simultaneously as a timeless, classic investment piece and also as an inherently modern accessory. Destined to be enjoyed and loved by generations of women, each GOOD&CO piece is unique. New Zealand designer Lillie Toogood is the brains behind the brand – her love of photography, travel, textiles and design collide serendipitously in GOOD&CO. Her background in graphic design is evident in her eye for colour and form as all designs originate from her own photography. A GOOD&CO scarf takes you effortlessly from day to night, and from season to season, instantly elevating any outfit. Our vibrant designs become abstract studies in colour when worn; each scarf’s setting is the wearer’s stylish secret until unfurled Please also view our sister brand DEAR MARGE.Read their story