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From Small Beginnings Like many dreams, ours started humbly. From the sheep yards of the family farm back in 2012, we had a dream to see our family-grown Superfine Merino wool transformed into a range of high quality apparel – the softest next-to-skin wear possible for an outdoor lifestyle. So you might wonder what makes our story different from any other Merino wool apparel brand? Well, for us, this is about connecting growers and what they expertly do on their farms, local Australian manufacturing and how you want to live outdoors. Our Brand has grown as a digital direct to consumer brand to one that is seeking new partners and customers internationally. We have direct access to the worlds softest most sustainably grown and ethically produced Merino wool, tested in the wilderness of Tasmania and made locally close to its source. No one know's Merino wool better than us because will source, mill it in Italy and then bring it back home for our production processes. Every garment has a story and is traceable back to its growers in Tasmania and New England, NSW. We pride ourselves making a small run range of single source garments that soon become your very best friends.
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Unlock wholesale pricing
From Small Beginnings Like many dreams, ours started humbly. From the sheep yards of the family farm back in 2012, we had a dream to see our family-grown Superfine Merino wool transformed into a range of high quality apparel – the softest next-to-skin wear possible for an outdoor lifestyle. So you might wonder what makes our story different from any other Merino wool apparel brand? Well, for us, this is about connecting growers and what they expertly do on their farms, local Australian manufacturing and how you want to live outdoors. Our Brand has grown as a digital direct to consumer brand to one that is seeking new partners and customers internationally. We have direct access to the worlds softest most sustainably grown and ethically produced Merino wool, tested in the wilderness of Tasmania and made locally close to its source. No one know's Merino wool better than us because will source, mill it in Italy and then bring it back home for our production processes. Every garment has a story and is traceable back to its growers in Tasmania and New England, NSW. We pride ourselves making a small run range of single source garments that soon become your very best friends.