About Proof of Concept

Where Artistic Individuality and Luxury Collide Luxury fabrics paired with iconic artwork - versatility beyond compare without compromising quality. Ethically sourced, carefully constructed, 100% Pima cotton. Mercedes Gonzalez the director of POC started the collection back in 2017 as a project for the incomparable Rose Hartman, New York City Iconic photographer. Being that Mercedes's "day job" is that of a retail strategist and has sourced production for over 25 years. It still took 2 years and 5 factories to get the right combination of high-quality and social responsibility. Today the brand has grown and continues to add new talents. Planing on shipping in 2023 with zero use of plastics, POC wants to be an example of a truly eco-friendly, ethical, profit-making company. POC is sold internationally from Japan to Chile and in some of the best boutiques in the US. We hope you will join our family. Read their story