About The Potion Lab

The Potion Lab is a UK-based brand creating magical, handmade potion kits that inspire sensory play and imaginative learning. Founded by a mum in 2020, the brand has now sold over 15,000 kits and earned a loyal following of families seeking screen-free, creative fun. Each kit is crafted in small batches using high-quality, child-safe ingredients and reusable components, with a strong focus on sustainability. With vibrant colours, fizzing textures, and UKCA-compliant packaging, The Potion Lab offers a high-impact, high-repeat product perfect for gift shops, toy stores, and lifestyle retailers.Read their story