About Lovorika

Lovorika is an ethical fragrance brand rooted in natural perfumery & aromatherapy. We embrace ancient wisdom, old world alchemy and new world vegan sustainable luxury. We use only the highest grade essential oils, luxurious Absolutes, Resins, CO2s, and Natural Isolates sustainably sourced globally. Together this gives our products the goodness of organic aromatherapy and the luxury of hand-crafted natural perfumery. Founder, Daphna Rowe, has an MSc in Political Psychology, is certified in Aromatherapy and has studied the ancient art of natural perfumery and incense making. As scent is processed in the same part of the brain as emotions and memory, it is our belief that olfaction plays a seminal role in a healthy lifestyle. We also advocate and fight for better transparency in fragrance labelling. Read their story