About Zoya, Qtica, Smart Spa

Art of Beauty, the parent company of ZOYA, Naked Manicure, QTICA and Smart Spa, was founded in 1986 by Zoya and Michael Reyzis. Zoya, originally a classic pianist in Russia, earned her Cosmetology license when she immigrated to the United States with her husband, Michael. The world of cosmetology offered a new career for Zoya, where her desire for quality, healthy nail products inspired her to revolutionize the industry. Through his wife’s direction, Michael, an advanced chemist, developed and patented the unique nail products Zoya had envisioned. The products evolved from anti-wrinkle treatments and salon shampoos to the first fast-drying top coat and the longest- wearing, toxin-free nail color. ZOYA Nail Polish is vegan, cruelty-free and was the first to remove dangerous ingredients from its formula. Formulated without Formaldehyde, Formaldehyde Resin, Dibutyl Phthalate, Toluene, Camphor, TPHP, Parabens, Xylene, Ethyl Tosylamide and Lead. ZOYA’S BIG10Free formula is safe to use even during pregnancy. Aside from over 500 versatile colors, ZOYA has grown to also include fashionable lip color, nail treatments, and polish remover, all in the same toxin-free, healthy formula. All ZOYA products are manufactured and filled at their facility in Bedford, OH, making it possible to create customizable kits and reach international markets. ZOYA and its sister brands have continued Art of Beauty’s mission of producing high-quality, healthy products for salons around the globe. Read their story